Victor HaleMarch 14, 20266 min read 
The difference between an ad that sells overnight and one that sits for a month usually comes down to three things: the photo, the title and the price. Get those right and the enquiries take care of themselves.
Lead with your best photo
Ads with a bright, honest cover photo get up to five times more views. Shoot in daylight, tidy the background, and show the item exactly as it is — surprises at the viewing kill deals.
Write a title people search for
Include the brand, the model and one key detail: "iPhone 14 Pro Max 256GB — boxed" beats "great phone, must see" every time. Think about what you would type into the search bar.
Price it to move
Check similar live ads, then price a touch under the average if you want a sale this week. Marking an ad Negotiable roughly doubles enquiries — but only if your starting price is realistic.
- Use at least four photos, including one flaw or wear mark.
- Reply within the hour — speed wins second-hand sales.
- Repost or refresh the ad after 30 days to stay visible.
Ready to put it into practice? Your first ad is free and takes about two minutes.
